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Kelly Baker While Paul, Chris, and Emily review excellent books in American religious history, I have spent a couple of days basking in the news coverage of the impending Rapture, at least according to the octogenarian Harold Camping and his Family Radio. As many of you likely know (thanks to Emily and Charity or the deluge of media coverage), Camping has proclaimed that the God’s Judgment signaled by the Rapture, the “catching” or “snatching up” of righteous Christians, will occur this Saturday, May 21, 2011. This is not the minister’s first calculation for the beginning of the end (1994), and it will likely not be his last. The beauty of millennialism is not in its rigidity but its malleability and adaptability. Camping fits securely into a long line of doomsday prophets, millennial visionaries, and according to the less gracious, religious hucksters who prey on people’s fears, money, and naiveté. Huckster or not, I don’t really care. Rather, I do care about what Camping’s media-frenzied stint says about the pervasiveness of millennial fervor in North America and the popularity of the vengeful fantasies of judgment that inundate apocalyptic belief, practice, and products.
As someone with an ongoing scholarly obsession with the apocalypse, consumption, and materiality, I am surely following my bliss this week with each mention, web click, Facebook status update, and journalistic attempt to understand the appeal of Camping and his billboard/caravan campaigns. The coverage of the impending Rapture runs the gamut of pet care services for the dogs, cats, and iguanas of the Raptured to Richard Dawkins’ grumpy commentary about said press coverage to Killing the Buddha’s Apocalypse Week 2011 to Salon’s explanation of Camping’s mathematical equations and dating of the end. The coverage ranges from somewhat sympathetic to downright hostile. Some admirably tie Camping a larger history of millennialism in North America, while others declare him a false prophet outright.
In August, I have an article coming out on rapture readiness (seems a little late considering the climate now), in which I document two other sources of Rapture information and practice, the prophecy work of Tim LaHaye and RaptureReady.com to document how the Rapture emerges as not only rhetorical and absent but also material and present. Why, for instance, is there such a thing as rapture practice or rapture pranking?
LaHaye is the co-author of the Left Behind books and avid author of prophecy books including one aptly titled The Rapture, and I have blogged about him before. In the competitive market of prophecy knowledge, LaHaye and the team at RaptureReady.com all deride Camping’s dating of the end. LaHaye notes that Camping has been wrong before and further proclaims:
You can be sure the rapture will not occur when anyone sets a date because God wants us all to live every day as though Christ could come today. A great motto for daily living is PERHAPS TODAY. For one day it will happen and we don't know when, but we don't want you to be left behind!
LaHaye’s reaction to Camping is not really surprising since they have competing visions of the Rapture for Christian consumption. Even RaptureReady.com, the self-proclaimed most visited (Christian) prophecy site on the web, provides a fascinating take down of this particular dating of the Rapture (“we can’t possibly know the date” is the usual refrain). Moreover, the founder Todd Strandberg writes:
In a dubious way, Camping is helping to set the stage for the Rapture. His failed predictions are helping to create the element of apathy that Jesus warned about. I read a report this week that said America is on track to have its most costly year ever for natural disasters. If people knew the Bible, they would understand the likely root cause of these disasters.
Strandberg designed the site to provide Christians, and those who might become Christians, with all the tools they need to become rapture “ready,” which includes belief in God, commitment to Jesus, and righteous action and living. RaptureReady.com houses information on biblical prophecy, readiness, and survival tips for the Tribulation period for those who are unlucky enough to be left behind.
While Camping might appear less credible if the 21st comes and goes without the Rapture, LaHaye and Strandberg will continue to plug along prophesying an almost-but-not-yet end. I can’t help but wonder whether Camping’s ministry has aided in the sale of the Left Behind series or the web traffic to RaptureReady.com, which posted record-breaking site visits earlier this year. While prophets of doomsday come and go, the idea and artifacts of apocalypse remain. Perhaps, the larger lesson for May 21st is the fervent wish for the end cannot be tamped down by disappointment or lack but reinvented in another form for another (or a remarkably similar) set of consumers. Rapture or not, just remember the Mayans and the zombies are lurking around the corner for their respective turns at the end.
Camping and his affiliates present at least three explanations -- what he refers to as "infallible, absolute proofs" -- for May 21 being the day.
What happens if this Saturday passes with no major supernatural incident? Well, I guess they’ll just have to follow the Millerite example and do some recalculating…
But what’s really interesting about the group is that it taps into some of the themes recently discussed on this blog by writers like Kelly Baker, Paul Harvey, and Randall Stephens. That is, this group like many others has turned to commodification and mass marketing in order to advance their beliefs. While they are tapped into American religious traditions in many ways (disavowing denominationalism, promoting prophecies) they also demonstrate the continued modernization and progression of those traditions--plunging their message into the mainstream with expensive advertising campaigns and widely broadcast shows declaring their steadfast belief in the impending Judgment Day. While American religious groups have certainly evangelized through the air waves and have utilized the market before (Sister Aimee, Billy Sunday, Oral Roberts, Billy Graham….) we seem to have reached a new era in which proselytizing has become even more secularized/reliant on secular media to reach potential converts.
Fortunately for my husband, the hyper-analysis of the billboards only lasted for a couple of hours before I was distracted by pyrotechnics and awesome guitar riffs. And if the Rapture does come next Saturday, at least I can say that the two of us went out with a bang.
"Project Caravan," the organization of mobile, proselytizing units of Family Radio. Family Radio was founded in 1958 by Harold Camping, and what began as a radio station has become a kind of national organization. For Camping and his listeners, the Bible, which contains no errors, is the religious authority. If you visit the Family Radio website, you cannot miss their end-times message. Judgment Day is May 21, 2011. "THE BIBLE GUARANTEES IT!" Ezekiel 33:3 appears in bold type, "...blow the trumpet ... warn the people." This is where Project Caravan comes in. Launched in October of last year, the volunteers of Project Caravan travel the country in decked-out RVs (a contemporary reinvention of the early 20th century gospel car, complete with light reflecting paint) to warn the American populace of the coming rapture. CNN caught up with a team trekking across the Florida panhandle. And watch out New Orleans Mardi Gras, you're next on their itinerary.
and continue walking by without taking a pamphlet. And just like preaching "the end is near," this reaction isn't new either. As if divining his own future reputation, Miller himself wrote, "If I have erred in my exposition of the prophecies, the time, being so near at hand, will soon expose my folly; but if I have the truth on the subjects treated on in these pages, how important the era in which we live!" My students are always fascinated to learn how "millerism" became another term for insane in the 1840s. The New York Herald told of a Mr. Shortridge who "had run mad with Millerism, and attempted to ascend to Heaven from an apple-tree, but found the attraction of gravitation too strong for his celestial aspirations, and came to the ground with such momentum as to cause his death." Millerites were the inspiration for jokes and cartoons.
inaccurate), his followers left him. A sizable contingent followed Ellen White and founded Seventh-day Adventism. But, it begs the question: What do you do if your prophecy is wrong? Some of the members Family Radio and its Project Caravan team have wondered a similar question: What if I'm still here on May 22, 2011? One member told CNN, "If I'm here on May 22, it simply means I wasn't one of the elect." The CNN take on Family Radio is worth reading, though I can't help but wish our own Kelly Baker was the one asking the questions and taking notes.