Minggu, 04 September 2011

Adventures in “Christian” Retail

by Charity R. Carney

Disclaimer: This is a teaser. I’m working on a larger piece about experiencing employment at a Christian retail chain this summer. I took on the job because 1) we needed the money and 2) I was curious. I have been documenting my day-to-day life there as a full-time employee and am working up a full-length piece with an academic emphasis and analysis of marketing with religion, the gender politics of the place, as well as how they handle money and workers’ rights. Enjoy.

Update: Part II is of this series is now up here. Part III, the finale, is here. Extended responses informed from his own academic work on capitalism and American Christianity, from Darren Grem, are here and here.

I worked retail this summer. “Christian”-run retail. When I walked into the interview for the position at the local store that is part of a national chain (we’ll call it “Christian Chain” or “CC”), the manager was a bit baffled by the Ph.D. sitting in front of him. “Honestly,” I assured him (and meant it), “I want to work here and my family needs the income.” I (naively) believed that CC, a company that nationally proclaims its Christian values and give generously to conservative Christian causes/movements, would provide a good work environment and would reveal to me how Christian employers manage the workplace. It would give me insight into the world of Christian retail. And it has. Plenty of insight. So here’s a taste of what I witnessed in terms of the corporate model CC follows. The larger piece will include issues of sexism/sexual harassment and employee’s work schedules/worker’s rights but, like I said, teaser.

On money and mythology at CC: This company handles its resources in the most Luddite and inefficient way possible. There is one computer in the store where I worked. It was locked away in the back room and was used only to make/print out weekly schedules. All ordering is done by hand using a pencil and three-ring binders and a complicated system of “base” numbers and “minimum” orders. The poor soul who works in the back room has to then take all of the binders from each department and enter them into the one (aged) computer before a deadline in order for stock to come in.

There are no SKUs--no barcodes--no scanning devices. Thus the hand-written ordering. This is where the mythology comes in. I inquired about the lack of computers in the store and the ancient cash registers that required each item to be manually punched in and discounts to be manually entered as well. I was told that the cash registers WERE NEW. The explanation varied based on who responded to my questions. Some employees (especially those higher up) explained that it was just CC’s way. That it had maintained the same system since its birth (over 20 years ago) and that CC does not change. I found this idea interesting for several reasons. It requires more work from employees, thus costing the business more money. It is a business after all and so shouldn’t it be concerned with profits and losses? But it may also connect to the idea that workers should have sweat on their brow constantly in order to truly earn their wages. The Protestant ethic, so to speak. Work for work’s sake.

Several other (lower-paid) employees told me that the lack of barcodes was CC policy because barcodes represent the mark of the beast. Wha?! I know, this seems far-fetched. But this is a widely held belief amongst employees and thus should not be discounted. Some are dissatisfied with this reasoning but accept it, again, as being CC’s way so it cannot be questioned. (More on this in the longer article.)

Another strongly held belief is that the company does not have barcodes because then it does not have to have uniform pricing. Sales, then, do not have to be reflected at the register unless the customer notices that they are not receiving the discount and asks for it. A few employees see the lack of technology as a ploy for the company to make extra money.

There is an odd dichotomy at work at CC: they are focused on saving money (they are very concerned with hours and wages and do not move an employee to full-time unless they really need them and the employee makes enough demands) but they use a system that ultimately costs them money because it requires employees to work double or triple the hours at a task that in other stores is not nearly as involved and grueling.

Ultimately, what I’d like to consider in a larger format is what does it mean to be a Christian-run corporation in the modern marketplace? CC has held on to antiquated ideas regarding its particular brand of commerce, and the reasoning for that steadfastness varies based on what myth or history an employee chooses to subscribe. Also, the Christian values on which the chain claims to rely are not reflected in its treatment of employees or the employee’s treatment of each other. This begs the question: how much are “Christian” businesses relying on the image of being Christian without truly employing (or even hinting at employing) Christian ethics in their stores. This I will explore in more detail in the article with a discussion of sexual politics at CC and the overextension of employees to the point of completely disregarding their rights. Good times.

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